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In its 10th Year, Every Mother Counts Lists the 10 Things It's Fighting For And we're joining the pledge.

By Babe | Illustration by Ana Hard

Over the last 10 years, Every Mother Counts has acted on its original mission of improving the maternal health crisis around the world, in local communities throughout Guatemala, Haiti, India, Tanzania and more. It’s done so by raising awareness through education, mobilizing for change through policy and advocacy, investing in solutions through grant-making and fostering transformation through strategic initiatives.


Now, EMC is taking stock of its impact from its first decade and generating engagement to improve the maternal mortality crisis in the next 10 years. In honor of Giving Tuesday – where today HATCH is donating 25% of sales from its intimates collection – EMC is reaffirming its goals and vision for the future with a list of the 10 things it’s fighting for. Check out the list below and get involved!



Every Mother Counts is working towards a world where:

  • No one dies from preventable complications of pregnancy and childbirth.
  • Everyone recognizes that quality, respectful and equitable maternity care is a fundamental human right
  • Every pregnant person knows their rights, feels heard, and has a way to seek accountability if their rights are not respected.
  • Racial, ethnic and other disparities are eliminated so that every mother and birthing person can thrive.
  • Everyone has the comprehensive resources they need to stay healthy and well throughout pregnancy, birth and postpartum.
  • Midwives, doctors, doulas, and nurses work as a unified care team to put the birthing person at the center.
  • Families have the care and support they need throughout the full year following birth.