Introducing Our NEW Collection for Target Discover The Nines by HATCH.

Ever since our founder Ariane Goldman set out to launch HATCH 10 years ago, her dream was always to offer ALL women timeless, stylish maternity essentials for pregnancy and postpartum. So you can imagine how thrilled we are to announce that today, we’re inching even closer to that dream with an exclusive collection of effortlessly chic maternity pieces for Target, titled “The Nines by HATCH.”

Think everything you love about HATCH – the chicness, the coziness, the comfy maternity pieces you cannot live without – but all priced under $40. We’re talking dreamy floral chiffon maxi dresses, on-the-go organic cotton overalls and iconic tee-shirts, striped boatnecks and cozy sweaters for easy preggo style, designed to celebrate every insanely amazing moment, every incredible stage of the pregnancy journey in 41 curated pieces.

“Since launching HATCH in 2011, it has been my mission to bring chic, solution-driven maternity essentials to women at all stages of motherhood,” says Ariane. “This partnership with Target is a total dream come true and allows us to reach and support even more mamas-to-be across the country and help them feel stylish, confident, comfortable and always them through all nine months of pregnancy and beyond.”

And hey, now you have even MORE of a reason to love Target. The Nines by HATCH will be available exclusively at and in 155 Target store locations across the US, with additional collections launching in April 2021 and beyond. So hit. it. up. You can peep the wares below and our exclusive BTS video celebrating this amazing partnership. We’ll see you there!

And how ’bout these gals…..