It’s hard enough thinking through all of the stuff new moms need in that first month of our babes’ life. But for women under the poverty line, it’s even harder, and with more dire consequences. Enter Welcome Baby – an organization that provides low-income mothers with one package containing all the items they’ll need for their newborn in the first four weeks of life. Think diapers, wipes, clothing, carriers and gear – essential items that can be a gigantic financial burden, yet are absolutely necessary for the health and survival of new babies. But don’t take our word for it. Below, Welcome Baby co-founder Sarah Steinhardt explains what exactly Welcome Baby does, and why its work is so vital for all the new mothers out there. Get to know them, below and come Giving Tuesday, for every order placed, HATCH will be donating a piece of clothing to low-income families in partnership with Welcome Baby.

Get the scoop on its mission below.