When you’re a mom—or frankly, just someone navigating daily life—there are certain products you rely on without question. For me, wipes have always been one of them. With three kids, there’s always a mess waiting to happen: a rogue granola bar in the backseat, sidewalk chalk smudges on a jacket, a surprise bathroom emergency in the middle of a park. I’ve always kept wipes in my purse, in the glove compartment, in snack bags, and yes, even in my coat pockets.
A few years ago, I started paying closer attention to the ingredients in all of the products my family was using. At that point, I realized most wipes weren’t made from cotton at all. Instead, they were made from plastic-based fibers and processed with chemicals. As someone who tries to live mindfully, it felt like a blind spot in my routine. Vanessa, co-founder and raan’s CEO, had a similar realization—though her “aha moment” looked a little different. As a dog owner and a skincare obsessive, she also always carries wipes in her tote. Whether it’s a hike with her pup or refreshing her skin after a workout, she wanted a wipe that was gentle, unbleached, unscented, and composable.
Why We Created raan
We launched raan to create the kind of wipe we couldn’t find enough of—one that combined thoughtful ingredients, sustainable materials, and full transparency from end to end.
The leading brands in the category still rely on synthetic fibers, plastic-based materials, and ambiguous claims around biodegradability and safety––so, we wanted to go further. raan is made with 100% cotton. It’s the kind of clean that doesn’t just feel good on your skin, but also makes you feel good about what you’re using. Our cotton is sourced through a farmer-owned regenerative process that keeps cotton’s natural waxes and oils intact, making it ultra-gentle on sensitive skin. Every raan wipe is made in the U.S., and our materials and packaging are all domestically sourced, allowing us to maintain consistent quality and reduce our environmental footprint.
Why 100% Cotton Matters
At raan, we’re proud to be the first wipe brand to earn the Natural Cotton Seal, a designation reserved for products made entirely of cotton. We’re also EWG-verified for safety and transparency.
But why cotton? Cotton is naturally hypoallergenic, breathable, and free of the chemical processing that most synthetic wipes undergo. The cotton we use is unbleached, which means it retains its natural waxes and oils—qualities that make it better at cleaning, soothing, and absorbing moisture.
Redefining What “Clean” Really Means
Being a conscious consumer isn’t about being perfect. It’s about asking better questions and demanding more from the products we use every day. That’s what our brand is really about.
We’re not here to say “this is the only wipe you should ever use.” But if you’ve ever paused at a label and thought, what exactly is in this?—you’re our kind of person. We made raan for people who want a little more clarity and care in their lives.
So whether you’re changing a diaper, wiping down a stroller tray, freshening up after yoga, or giving your pup’s muddy paws a quick once-over—we’ll be there.
raan is offering the Babe community an exclusive discount –– 10% off both 8 and 12 packs, as well as free shipping. Perfect for life with littles! Use the code BABE10.
