Our Founder Has Been Dying to Make This Dress for Years Finally...The Ari Dress.

By Babe | Photo by HATCH

When Ariane Goldman founded HATCH over 10 years ago, her goal was to create maternity clothing that women could feel amazing in without sacrificing their sense of style. Dresses came and went. We’ve seen maxi Grecian goddess looks, tighter bodycon silhouettes. We’ve seen frilly, feminine styles with names like Margot, or Elise, and the iconic, rockin’ Ricky slip.

But there’s never been an Ari Dress. Until now.

So, in an homage to our founder, meet the perfect one-and-done essential designed by Ariane herself that is the sum total of everything she’s ever wanted in a dress. The new Ari Dress, designed to be both functional and chic, is crafted from luxe, cozy French terry. It’s got a sleek mock-neck and an easy, understated silhouette that’ll grow with you all throughout pregnancy, wherever you’re headed. And, like our founder, it totally rocks, and is everything we love about HATCH.